A campaign under the theme Make A Night of It, which highlights the excitement of the holiday season and all of the plans that come with it.
This project is an example of my 360 design work, which includes bringing a campaign from concept to production. My process always starts with ideation, sketching and experimentation, and follows with a comprehensive brand moment across multiple touch points.
Pre-work: mood board and inspiration
Hero image
Pre-work: Typography and layout exploration (placeholder model imagery for sketching purposes)
